10 Ways to Optimize Your Email Marketing

Email Marketing

Email marketing began in the year 1978 and till then it has been one of the most important components of marketing. According to Constant Contact, 66% of consumers purchase goods for email marketing messages. The reason most marketing professionals rely on email above everything is that they can interact with their customers directly and nurture … Read more

How to Utilize the 5 PS of Digital Marketing

Digital Marketing

Digital Marketing is a data-driven type of marketing that needs to be treated beyond traditional marketing strategies. It is some set of techniques used via digital channels and the World Wide Web. These include website, email marketing, and social media platforms. Only the right marketing strategies can lead to grow a business, but successful strategies … Read more

10 Must-Have Soft Skills For Digital Marketers in 2023

Soft Skills

Amy Edmondson, professor of leadership and management at Harvard Business School, once said, “The soft skills are the hard skills.” In the ever-evolving world of marketing, change is the only constant. Nowadays, whatever you do will be less according to the market, but I don’t want to scare you; instead, I want to give you … Read more

Digital Marketing 101: Understanding Digital Marketing Terminology

Digital Marketing, has become essential to succeed in any career in today’s age. According to a survey by Gartner, 72% of the marketing budget goes to digital marketing. Marketing is hard; digital marketing is harder. However, you don’t need to have an overrated MBA to succeed in the same, trust me. At the beginning of … Read more

5 Reasons Why Personal Branding is Important

If I asked you to name your favourite brand, chances are you’d immediately think of one. Maybe it’s Apple. Maybe it’s Nike. Maybe it’s Zomato. Now here’s a more interesting question. Have you ever thought about what people think when they hear your name? That perception is your personal brand. Many people believe personal branding … Read more

It’s Okay to Fall Down…

It's Okay to Fall Down

  After you are born, life seems to be going on.   How is it going on for you?   I hope it is all good and great?   Well on the surface, it always seems like everything is good and great and awesome and fantastic. But deep inside sometimes it feels like shit.   … Read more

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